The Importance of Branding for Your Business

Have you ever searched for a service or product and found a new business you’ve never seen before? When you decided to use that business, were you surprised to find out that they have been around for 10+ years? Wasn’t it weird to discover a business that has been around so long but you had never heard of them?

Unfortunately, this is the case for many local businesses. What’s worse is the owner has no idea, because they fall into the “Everyone knows me” trap.  
The “Everyone Knows Me” trap can snare even the most successful business owners. They believe everyone knows them because they have built a very loyal customer base who has continued to use them because they provide such a great service. The problem though, is they aren’t bringing in many new customers. Every business needs to bring in new customers in order to continue to grow. One of the best ways to do that is with a branding campaign. 

Can creating a brand really work?

You may be thinking, “advertising doesn’t work for me, I think it’s useless.” Fair enough, but let me ask you this. When you think of a certain soda, what comes to mind? What about a shoe or car manufacturer? Why did you think of them? Is it because you’ve used the product they offer or because you’ve heard of them before? If you have never used them before, why did you remember them? Because of their branding! 
Branding is crucial because it can drive new business, increase awareness and even change the perception of a business.

Branding can also increase your company recognition, which is one of the most important factors in driving new business. As a potential consumer gets more familiar with your business, they also become more comfortable with you. And as they become more comfortable, they will start to trust your business before they even use your service.

A polished campaign that portrays your business as a professional and you as the expert in your field has an amazing effect on a lead. Think about how you shop. Are you more willing to do business with the company that has no information available, a sloppy image and no logo? Or would you choose the polished professional looking business with a familiar logo and great reviews? Your customers are no different. A smart branding campaign will keep you at the top of your current client bases mind and create the recognition and the trust in the community to bring in new customer, so you can turn them into lifelong, loyal customers as well. 

A business doesn’t need to be a Coca-Cola or a Ford and invest millions into branding every year to have a successful campaign. They do, however, need to know what works best in their local market for their unique budget. It can be difficult for business owners to know where to start. Should you use a tried and true method like print (magazines, brochures, billboards, etc.) or should you try something new and exciting like digital (Google, Facebook, Instagram, etc.) What about some combination of both?

That’s where APG Local can help you. We are dedicated to helping small and local businesses get their information out and bring in new customers. No two companies are the same, that’s why we sit down with you and strategize for what works. Instead of using the same, generic, bland campaign that every business gets pumped out by “sales machines.” We would love to have a conversation with you. Schedule a call, and start branding your business today!